Helping Project Management Software Bring Sexy Back
Workfront plays in a very broad and crowded market, with varying vendors and technologies looking to disrupt email, enterprise collaboration and how we work. It needed to break out of the vendor noise and create broad awareness for the company.
To break away from the noise, our strategy was to up-level the story and offer new insights from Workfront on how people work today, and how work is changing in the digital and connected age. We led with unique data-driven stories and surveys that were supplemented with videos and infographics to reach an entirely new, business-focused audience.
Over the course of a year, Workfront established itself as a leading voice on work and productivity, and we regularly broke into business press in a big way in articles in Wall Street Journal, CNN Money, The Atlantic, NPR, Forbes and other top-tier press.