Transforming A “Traditional” Telco Into to Global Solutions Provider
By way of acquisition, Merritt Group handled the Verizon Enterprise Solutions account for over 15 years. At a time when telcos were in danger of being viewed as “dumb pipes,” Merritt helped Verizon flip the narrative and transform the brand.
Merritt took a solutions-led approach that demonstrated how enterprises and governments could tackle their most critical IT challenges. By highlighting customer stories and use cases, Verizon was able to validate the value of being a comprehensive global solutions provider.
From messaging and positioning to PR, AR and social media strategy, Merritt changed perceptions and moved the needle with press influencers and buyers alike.