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As the organization that sets FDA-enforced standards for food and drug quality in the U.S., the U.S. Pharmacopeia (USP) needed to expand visibility among lawmakers, consumers, doctors and the pharmaceutical industry.

Merritt Group designed a communications program to educate key markets on the critical role USP standards play in ensuring public health, while positioning USP experts as thought leaders on global drug and food quality trends such as anti-counterfeiting and supply chain integrity.

Through message development, media outreach, and social media amplification, Merritt helped establish USP as a global public health leader and a go-to expert resource for mainstream media, including ABC News, Financial Times, The Wall Street Journal and CNN.

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