PhishMe approached Merritt Group in 2012, right as the company spun out from Intrepidus Group. Merritt Group’s call of duty was to position the company as a thought leader on spear phishing and social engineering attacks against businesses and the role that human error and human weaknesses plays in these types of attacks.

Through aggressive media outreach on PhishMe’s news, blogs/research and creative trend stories, Merritt was able to drive solid awareness for the company on a consistent basis, securing 50 feature stories on PhishMe’s research and high profile speaking engagements at RSA, Hacker Halted, and the SINET 16.

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