Phase One Consulting Group, as a key Salesforce partner, came to Merritt Group looking for a way to establish thought leadership in the federal market for cloud adoption.

Using the 2016 election as a news hook, Merritt was able to secure multiple TV appearances for CEO Jerad Speigel on Government Matters and a feature Q&A article in NextGov.

After that initial push, Merritt began a campaign focused on contributed content across federal trades such as FCW, FedScoop and Federal News Radio that shared best best practices for agencies to take full advantage of cloud.

In tandem with the media relations, Merritt worked with Phase One on developing an eBook on platform-as-a-service and supporting it through a paid social media campaign and a video

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