How Startup PFP Cybersecurity Achieved a High Impact Launch to Market
PFP had developed a physics-based, anomaly and threat detection solution with research out of Virginia Tech. Despite having great customer validation from Savannah River National Labs (SRNL), PFP was unknown to the market. With new solutions and startups being announced daily, Merritt Group had to find a way to make PFP stand out in a noisy market, train the executives on working with media and create a splash to ensure positioning for success.
Prior to launch, Merritt worked with PFP to develop company and product messaging, develop supporting marketing collateral and associated launch content. Merritt also worked closely with customer, SRNL.
Merritt secured 40 media placements, all including PFP’s key messages, in top outlets including Bloomberg, Forbes, CSO, eWEEK and more. Bloomberg also came back to PFP for a profile piece on the company. To top it all off, PFP received the Security Innovation Network’s prestigious SINET16 Innovators Award two years in a row.