Establishing PAS Global as the Next ICS Security Powerhouse
PAS Global was well known in the market for its operations management and automation asset management work. The company turned to the Merritt Group when it came time to similarly build a strong brand within industrial control systems (ICS) cybersecurity. Merritt immediately set out to help the organization develop a cohesive strategy to reach top-tier cybersecurity and industrial automation press and influencers.
Merritt executed a major campaign directed at capitalizing on PAS’ $40M funding news, a major partnership with Siemens, and new narratives around PAS’s approach to solving complex ICS cybersecurity challenges. Merritt’s market expertise and close influencer relationships resulted in increased executive thought leadership awareness, placing the company firmly on the map in the ICS cybersecurity market.
Elements of this campaign included a CEO roadshow with 25 press/analysts, relationship-building meetings at key industry events like RSA and Black Hat, content development/placement, analyst introductions, rapid response outreach and Client positioning around key themes in top-tier business, cybersecurity and vertical industry press.
Merritt has secured PAS major ICS cybersecurity-related feature coverage in The Wall Street Journal, Reuters, Fortune, Fast Company, CNBC, Dark Reading, eWEEK, SC Magazine, CyberScoop and many more. CRN also named PAS’ CEO one of the top IoT executives in the industry.
In the course of just a single year, Merritt secured 203 total media/analyst opportunities for the company. In total, this resulted in coverage in nearly 200 targeted press outlets that reached over 102 million readers. Most importantly, PAS is increasingly well-regarded in ICS cybersecurity circles and currently receives inbound queries from endpoint security vendors looking to build strategic alliances.