Enterprise IoT: From Developer to Decision-Maker
Particle engaged with Merritt Group to replicate its strong presence in the IoT developer community among a more business-focused audience. Through a mix of media and analyst programs, Merritt Group helped Particle build in-roads with key influencers and increase exposure.
Particle leadership has been featured as a thought leader in top outlets like Forbes, Fast Company. Company news speaks to a core IT decision-maker audience, and a series A funding announcement, landed them in business press like The Wall Street Journal, Fortune, and VentureBeat.
An analyst introduction tour secured Particle’s inclusion in reports like Gartner’s Market Guide to IoT Platforms, Gartner’s Market Guide for IoT Integration, as well as in reports from Juniper Research, Lux Research and Forrester.
After a year of aggressive outreach, Particle broke out to become an enterprise IoT favorite, even finding a place in Business Insider’s “Top B2B Startups to Bet Your Career On.”