Launching a Major Player in Authentication Along with an Industry Movement
Nok Nok Labs, an innovator in modern authentication and a founding member of the FIDO Alliance, was in stealth mode for a year before coming to Merritt Group. Startups in security are commonplace, so it was critical to create a sizable media impact for Nok Nok at launch to stand out from the multitude of competitors.
Merritt Group worked with Nok Nok Labs to hone the company’s message and marketing materials leading up to its public launch, which was alongside the FIDO launch. Merritt helped secure over 30 embargoed briefings with top-tier business, IT, security and vertical press before the launch date. The launch itself generated 126 unique feature articles across a range of top-tier media coverage, including The Wall Street Journal, Reuters, Financial Times and MIT Technology Review.