Positioning a Rising Cybersecurity Vendor at the Forefront of a Major Presidential Campaign Crisis
Fidelis Cybersecurity, a company focused on advanced threat protection and prevention for the Fortune 5000 and the US Govt., needed to differentiate itself against a crowded, noisy market made up of larger, well-heeled competitors.
Merritt Group developed a two-pronged strategy that focused on building media relationships for expert spokespeople and then leveraging the firepower of research that attributed the Russian government to the hacking of the Democratic National Committee (DNC) during the runup to the 2016 Presidential election.
Merritt Group leveraged Fidelis’ DNC research to secure 37 media interviews and 533 business and technology media placements. Over half of those stories were in top tier business and national press - i.e. CNBC, ABC (Good Morning America), MSNBC, Wired, The Wall Street Journal, The Washington Post, New York Times, AP, The Atlantic and many more.
The campaign amplified Fidelis’ brand, positioned the company as a major player in commercial cyber market, and ensured that key cyber reporters see Fidelis as a go to resource for future coverage.