Spark is one of the largest open source communities in the world, but it wasn’t always that way. When Merritt Group began working with Databricks, Spark was mostly known in developer circles. Its founders needed to communicate its power, and the power of Databricks, to a larger community of users and buyers.

Merritt Group developed a strategy that focused on fueling the Spark fire by shining a spotlight on the growing community of contributors, while simultaneously building market validation for Databricks with major product and company announcements. In a matter of months, Merritt Group tripled total monthly Spark coverage, in addition to increasing Databricks mentions in Spark stories to 40 percent of the total coverage. Both Spark and Databricks have now been favorably covered in The Wall Street Journal, Forbes, IDG, and Fortune. The message has resonated to the point that Forbes reporter Derrick Harris called Spark “the Taylor Swift of big data.”

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