Reform isn’t a four-letter word, at least not to Booz Allen. The company turned to Merritt Group for help in branding their new reform solution offering. Merritt created an identity, a foundational thought leadership piece, and an ebook, which was delivered as a static PDF and an interactive tablet application—complete with video and interactive layouts. Using a set of extensive brand guidelines, the design team created a vibrant, dynamic layout that works across both printed and interactive products. Great emphasis is placed on photography and bright transparent shapes to keep viewers engaged.