Increasing Awareness for a Telehealth Innovator
With so many companies and new start-ups entering the booming telehealth market, end-to-end solution provider Avizia needed to raise awareness for its unique telehealth platform and increase visibility among healthcare decision-makers to position its business for future growth.
Merritt Group developed an aggressive earned media strategy to position the company as a telehealth thought leader. As a result of intensive PR, awards and speaking outreach, Merritt secured media placements in publications including The Washington Post, Modern Healthcare, Healthcare IT News, MobiHeathNews, mHealthIntelligence, eWeek, Healthcare Informatics, BenefitsPro, MedCityNews and Becker’s Health IT & CIO Report.
In addition, Avizia was named a winner in the A’ Design Award & Competition’s medical design category, and its executives were named finalists for other prestigious awards including Ernst & Young Entrepreneur of the Year, NVTC CFO of the Year, Greater Washington Innovation Awards, and ACG Capital Chapter Corporate Growth Award. Merritt also secured a speaking opportunity for the company at the 2016 mHealth + Telehealth World conference, an event heavily attended by top healthcare decision-makers.