Marketing & Selling to the CISO
The 2018 Edition
What is the holy grail to effectively market and sell to the CISO?
Marketing and selling in today’s cybersecurity landscape can be sheer chaos, but there is tremendous potential when it’s done right. If vendor sales and marketing execs reach the CISO at the right time, with the right story with the right solution, the possibilities are endless.
Merritt Group and T.E.N. conducted a targeted survey of more than 100 top CISOs, capturing:
- Key pain points in the marketing and sales process
- What drives the CISO buyer
- How executives prefer to learn about vendor solutions
- Preferred engagement methods
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- Which influencers they trust, and more