Deep Industry Expertise

Security

Expertise you'll feel secure about

Our Security Practice knows how to communicate in this vital sector

More and more security breaches and issues are grabbing headlines. With the challenges of homeland security, regulatory compliance, and the increasing sophistication of hackers, demand for innovative solutions to secure our IT systems has never been greater.

The Security Practice at Merritt Group provides counsel to companies in all areas of network, data, application, and physical security. Our seasoned team of PR professionals understands security issues in government, banking/financial, wireless, healthcare, education, and manufacturing.

"The integrity and professionalism that the SPI Dynamics Merritt Group team exudes is unprecedented and something I have not seen in my 11 years of agency and corporate PR. The dedication and ultimate commitment to delivering results that have an immediate impact on SPI Dynamics has defined Merritt Group as a leader in their craft and one that my industry peers comment on often when they see the quality of coverage produced."
Ashley Vandiver, SPI Dynamics

We know the players

As one of the early agencies to build a significant practice area in security, we've cultivated long-term relationships with security giants such as Check Point Software, VeriSign, and others.

Past clients include SPI Dynamics (acquired by Hewlett-Packard), Pointsec (acquired by Check Point Software), NFR Security (also acquired by Check Point Software), Secure Computing, and Qualys. The visibility our team achieved for the acquired companies significantly contributed to their acquisitions. Currently we serve leading companies in the fields of computer forensics, incident response, Web application security, encryption, and more.

We know the regulators, too

During the past 10 years we've developed a deep understanding of regulatory issues that impact this market. Much of this has come through our work with the Cyber Security Industry Alliance (CSIA), which brings together the world's top information security providers to shape policies in the U.S. and EU.

In addition, we worked with the Global CSO Council created by former White House security advisor Howard Schmidt. Through this relationship we've built ties with high-profile CSOs throughout the industry.

"I view the Pointsec PR team as a key component to our growth and success over the past two years. I know we could not have achieved those fantastic results without the help of the Merritt team."
Bob Egner, Pointsec Mobile Technologies

Cyber Security Industry Alliance

The Cyber Security Industry Alliance (CSIA) was formed by the CEOs of several of the largest security companies in the industry to be the voice of cyber security policy in the U.S. and EU. Merritt Group's 4 year engagement with CSIA focused on positioning the organization and its Executive Director, Paul Kurtz, as a leading authority on the cyber security legislative climate in the U.S.

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Cyber Security Industry Alliance

Pointsec Mobile Technologies

At the beginning of Merritt Group's engagement with Pointsec in late 2004, encryption was simply not a topic of interest for the press. Merritt's challenge was not only successfully tie the application of encryption to other relevant topics such as telework in the government to drive initial interest but to aggressively develop relationships with the right set of press and analysts—Pointsec did not have these relationships.

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Pointsec Mobile Technologies

SPI Dynamics

When SPI Dynamics began its 3 year engagement with Merritt Group, the company had minimal mindshare in the security market as a Web application security vendor. The challenge for Merritt was finding a key differentiator for SPI to set them apart from the competition as an industry leader in their market. Merritt helped SPI "own" the issue of secure software development.

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