Prescription for success
Our Healthcare Practice can help your firm look good and do better
The healthcare market has always thrived on innovation, whether in research, medicine, drug discovery, biotech, or life sciences.
While the U.S. has long been known as the world's leader in science and medicine, our healthcare system is plagued by inefficiencies and rapidly rising costs, impacting consumers and government alike. Healthcare is a top policy issue, particularly in this election cycle.
"Within the first month of working with Merritt Group, they successfully handled our biggest PR initiative of the year - from messaging, to media training, to keeping multiple priorities moving forward. Merritt Group's efforts resulted in a flurry of major news coverage for USP in the national media as well as in leading healthcare publications. They hit-the-ground-running and quickly earned our trust."
Laura N. Provan, Director, Corporate Communications, U. S. Pharmacopeia
Our holistic approach makes the story relevant
Merritt Group knows how to translate complex scientific or medical initiatives into mainstream issues. We focus on the upfront messaging, then tie a client's story to key trends in the broader healthcare landscape. Result: widespread visibility in leading national and business media, healthcare trade publications, medical journals/newsletters, and health blogs.
We also understand where healthcare and technology intersect. Not only do we work with healthcare and pharmaceutical organizations, but also with IT vendors. With the healthcare industry traditionally behind the IT adoption curve, there is huge potential for technology to drive down healthcare costs.
A healthy amount of experience
Our client experience over the years includes U.S. Pharmacopeia, CERT Health Sciences, Virginia Biotechnology Association, Microsoft Public Sector (public health), Booz Allen Hamilton (public health), and other technology clients operating in the healthcare market.
Our Clients
Some market leading clients that the Healthcare Practice Group has worked with over the years include MedAssurant, U.S. Pharmacopeia, and National Institute for Pharmaceutical Technology & Education (NIPTE).