Deep Industry Expertise

Enterprise Technology

Enterprising efforts

Our Enterprise Technology Practice shows how your technology helps your customers

From the Fortune 500 to small businesses, having the right enterprise architecture and technologies can be a major competitive advantage. It also plays a powerful role in supporting a company's strategic vision.

To effectively communicate our clients' stories to the marketplace, our Enterprise Technology Practice focuses on the problem being solved for the end-user. It's about the bottom line, profit centers, time-to-market, ROI, and getting closer to customers and partners--never about technology for technology's sake.

"A key editor in the security space commented today that I had the best outside PR firm of any vendor on the tradeshow floor of 850 companies and I firmly agree. [Merritt Group is] smart and fast, builds great relationships and helps Verint shine. These folks are a valuable extension of my team - and they are terrific people as well."
Mariann McDonagh, Senior Vice President, Corporate Marketing, Verint Systems, Inc.

Sharpening your competitive edge

For clients who offer "real-time enterprise" or "on-demand" services and technologies, we help build a sustainable position and messaging against competitors in this rapidly changing sector. Your company and what you offer will stand out amid the alphabet soup of terms such us CRM, ERP, SCM, SOA, SaaS, BPM, EAI, KM, and BI, open source, and web services.

Influencing the influencers

We know your audience. We connect our clients to key influencers in the enterprise technology space, from industry analysts and technology trade publications to business press (both regional and national), bloggers, and vertical publications in financial services, government, health care, education, and other areas.

Our Clients

Some market leading clients that the Enterprise Technology Practice Group has worked with over the years include Verint Systems, Metastorm, Software AG, and Elluminate.

Metastorm

One of Merritt Group's recent PR initiatives with Metastorm, a leading provider of software-based solutions for aligning strategy with execution, involved announcing its acquisition of Proforma Corp., a maker of Enterprise Architecture (EA) and Business Process Analysis (BPA) tools. This acquisition redefined Metastorm's position in the market, creating a new category in the enterprise software market.

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Metastorm

Verint Systems

Verint Systems, a market leader in analytic software-based solutions, announced its $1 billion dollar acquisition of competitor Witness Systems in May 2007. The deal created one of the 30 largest software companies in the U.S. Merritt Group developed and executed on two distinct campaigns targeting press and analyst influencers in the Business/Financial and Contact Center categories.

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Verint Systems