Deep Industry Expertise

Communications & Networking

Great communicators

Our Communications and Networking Practice knows how to get your message heard

Merritt Group's roots began in the mid-1990s, the early days of the Internet gold rush, with clients like UUNET (now part of Verizon Business), 3Com, and Newbridge Networks.

Today the data, voice, and video worlds are colliding. It's even more critical to have a PR team well versed in legacy technologies and trends as well as new and emerging ones. For example: fixed-mobile convergence, unified communications, managed network services, VoIP, 3G and 4G, and "triple play."

"From strategic planning to execution, Merritt Group's dedicated communications team played an integral role in creating a big splash for our Mobile Manager product. Although we're headquartered in the UK, Merritt Group acted as a natural extension to Synchronica's marketing group in Europe and we could not have had a successful U.S. campaign without them."
Nicole Meissner, CMO, Synchronica

Knowledgeable people with varied expertise

The professionals in our Communications and Networking Practice know the market from infrastructure to applications. Our people also have diverse backgrounds in marketing, journalism, research, and public affairs.

A variety of research-driven programs

Our PR programs include messaging and positioning workshops, media training, customer forums, media and analyst tours, regional road shows, business and enterprising media outreach, product launches, analyst/editor's days, webinars, podcasting, and other marketing support.

Our Clients

Some market leading clients that the Communications & Networking Practice Group has worked with over the years include Verizon Business, Redback Networks, Blue Coat Systems, and Synchronica.

Synchronica

In 2006, UK-based mobile email and synchronization solution company, Synchronica, was looking to expand its awareness from Europe to the U.S. Through a series of aggressive campaigns to consumer, business and technology media , Merritt Group has been able to raise the company's visibility around the globe and even introduced the phrase "Synchronica Scream" into the mainstream.

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Verizon Business

In early 2005, Verizon and MCI announced a merger to create a new multi-billion dollar telecommunications business unit of Verizon Communications called Verizon Business. Merritt Group helped Verizon Business plan and execute a strategic public relations brand campaign designed to showcase the immediate value of the newly created business unit.

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Verizon Business