Already up to speed
Because we know your market, we hit the ground running
A communications firm can’t be all things to all clients—and shouldn’t try to be. At Merritt Group we’ve built dedicated Practice Group teams, each deeply rooted in one of five major areas:
Our market expertise in these areas means not only are we already on the same wavelength as your marketing/PR team, but we can also offer strategic counsel and “talk the talk” with your C-Level, technology, sales and product executives.
Our dedicated market-specific practices offer deep knowledge of the issues, competitors/peers, and influencers relevant to the sector. So when you start working with Merritt Group, ramp-up time is minimal and we can quickly leverage our knowledge and influencer relationships on your behalf.
Of course, our expertise may cross over to other market segments. Through our existing clients, we operate in a number of key vertical markets including financial services, energy, education, healthcare, transportation, and others.
Each team includes former reporters, industry analysts, corporate PR professionals, public affairs experts, and agency alumni who share information, collaborate on projects, and brainstorm new ideas.