Clean Technology & Digital Services Practice case study
Overview
With more than 1,500 installations in hundreds of U.S. communities and over 30 countries, MIOX is committed to providing customers with the safest water in the world. The company’s award-winning on-site generation technology is safely disinfecting more than 6.5 billion gallons of water per day, serving millions of people worldwide. MIOX is used for potable water, wastewater and reuse, commercial swimming pools, cooling towers, food processing, the beverage industry, and other commercial and industrial applications.
MIOX enlisted the help of Merritt Group to brand the company as a major player at the forefront of the next generation water industry and to move the issue of water purification up the ladder by telling the story of business benefits and savings, innovation and market development.
Challenge
MIOX was challenged with the need to make sure businesses can see the value of their technology and business proposition for its markets. As a venture funded company, MIOX wanted to raise awareness of their technology solution and its broad application to a variety of water markets, including water treatment for the beverage industry, water utilities and areas without treatment infrastructure.
Strategy and campaign
Merritt Group leveraged media relationships in the national business press to help MIOX establish its unique technology and leadership as an up-and-coming company in the water market. The team focused on MIOX’s technology and its economic value proposition in the context of water market shortages, viable and safe alternative treatment and as disinfectant for various contamination.
Merritt elevated the story of water technology, shortage, and policy issues to national media. In doing so, the ripple effect of coverage aimed to cement stronger name recognition. Merritt crafted messages that would resonate and position MIOX as a vanguard in a new wave of companies helping re-invent how we work with our most important natural resource on the planet.
Results
Merritt Group secured an interview with Michael Kanellos, editor in chief at Greentech Media to secure a feature story “Getting off the Water Grid” about MIOX technology and its water business. MIOX was also named a Top 50 Green Startup by Kanellos in CBS’s The Green Eye.
Merritt also secured an interview for MIOX with Fortune magazine senior editor, Michael Copeland, which resulted in the video segment “Pond water to drinking water.”
Our greatest satisfaction comes from generating results for our clients. But it's also nice when our good work earns awards for ourselves.
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