Client Results: Booz Allen Hamilton
Government IT Practice case study
Overview
Booz Allen originally sought Merritt Group to assist the firm in raising awareness of its technology capabilities among federal IT decision makers. For the past three years, Merritt Group has been working with Booz Allen to accomplish this objective through PR.
Challenge
There were four major objectives: promoting Booz Allen’s messaging and positioning; developing strong relationships with key reporters and editors who cover the federal IT market; positioning Booz Allen executives as industry experts on key trends in IT; and coordinating stories to coincide with specific business goals and activities (such as federal IT contracts being pursued).
Strategy and campaign
Over the course of Merritt Group’s engagement with Booz Allen, company executives built relationships with more than 20 influential reporters and editors, resulting in numerous thought leadership articles in which Booz Allen executives were featured/quoted on a variety of IT topics and trends. The Merritt Group team also aligned with Booz Allen’s business development efforts to provide PR support for the pursuit of more than half a dozen major IT contracts.
Results
Overall, the PR campaign has led to greater awareness for Booz Allen’s IT capabilities among audiences who matter the most: federal decision-makers, customers, partners, systems integrators, and the broader federal community. The campaign also received numerous industry awards including:
- American Marketing Association (AMA) “M” Award (2006).
- International Association of Business Communicators (IABC) Silver Inkwell Award (2006).
- Public Relations Society of America (PRSA) Thoth Award (2006).
When they win, so do we
Our greatest satisfaction comes from generating results for our clients. But it's also nice when our good work earns awards for ourselves.
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