Quick Event Recap—Power Shift: The US Navy And Global Energy Reform

Yesterday I attended an interesting Climate One/Commonwealth Club event, Power Shift: The US Navy And Global Energy Reform.  United States Secretary of the Navy, Ray Maybus, provided some interesting perspective on the Navy’s energy reform efforts and how the organization is trying to position itself as a leader in fostering and implementing conservation best practices.

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Re: Twitter Question on Social Media in the Workplace & Productivity

Earlier this week, we tweeted about a new study from Trend Micro that looked at the habits of about 1,600 internet users and found that social web use in the workplace has risen from 19% to 24% over the past 2 years.

When we got a tweet question from one of our followers @Lokitis asking “@MerrittGroup Do you think social media at work is beneficial or causing less productivity?”  I felt compelled to respond, but by using more than 140 characters.  Hence, the blog response.

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Merritt Group named a Hermes Creative Award Platinum Winner

We’re please to announce that we’ve been named a Hermes Creative Award Platinum Winner! The Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of programs and print, visual and audio materials. Entries come from television stations, corporate marketing and communication departments, advertising agencies, PR firms, design shops and freelancers. Merritt Group was awarded for the superb work done in promoting the U.S. Cost of Data Breach Study.

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PR – The Clear Cut Winner in the Battle for Ownership of Social Media

There had been an interesting debate in the PR and marketing worlds over the “ownership” of social media in recent years.  This is a debate followed closely here at Merritt Group and one we were always confident that PR would ultimately win.  So we were pleased but, not all that surprised, when we saw the results of the sixth Communication and Public Relations Generally Accepted Practices (GAP) study that named PR the victor. The study is produced every other year by the Strategic and Public Relations Center at the USC Annenberg School for Communication & Journalism.

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No Magic Wand for Measurement

For years, I have preached about the inaccuracy of some automated analysis tools and why, at a bare minimum, a certain level of human analysis is necessary. Now, with the flood of new measurement tools on the market that claim to help us measure both social and traditional media, it is more important than ever to take a critical eye to these tools.  We do not want to fall into the far too easy trap of thinking that we can simply press a button, produce pretty charts and graphs, and stick them in front of our clients, without ever stopping to examine whether or not the results are accurate.  This approach would absolutely come back to bite us.

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Merritt Group Honored Among “Top ‘Dogs”

Merritt Group Helps AchieveKids Showcase Talent

Where is Journalism Headed?

Healthcare Reform – Today, Tomorrow and the Years Ahead

People In The Know Turn to Facebook, Before Google News or Twitter