Listen to Your Metrics – They’re Trying to Tell You Something

Within the last couple of weeks, there has been much written on causation versus correlation analysis and the weaknesses associated with both. See Salon's Lies, damn lies, correlation and causation and KD Paine's blog post in response to this piece.  After years of fighting what seemed like a lone battle against using causality in an attempt to pump up PR ROI, I am so relieved to finally see this topic getting some attention.

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GPRS - Geographic Public Relations Support

The launch of the new 3G iPhone has prompted a HUGE wave of discussion focused on enhancements made to the business-friendly functionality in this version of Apple’s mobile leviathan.  One interesting blog entry that I read on ZDNet discusses the proliferation of location-based social network applications on platforms like the iPhone. Who will own the majority share of users of these types of applications; major social network platforms like Facebook and LinkedIn or smaller niche application providers like loopt.

 

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Exit Strategy or Not?  Prospects for Today’s VC-Funded Companies

So far, July is testing the venture capital (VC) markets in a new way. A wave of not-so-optimistic news is painting a grim reality for today's venture-backed companies. In early July, The National Venture Capital Association (NVCA) released a report on the state of venture capital that reported that for the first time since 1978, we've had a whole quarter (in Q2 2008) without any venture-backed IPOs. What does this mean? A true drought of IPOs for the first time in nearly 30 years. NVCA is calling it "a capital market crisis for the start-up community".

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New Media of Olympic Proportions

The 2008 Summer Olympics in Beijing will be the first Olympics to take place during a time when online video and social media tools have really hit critical mass in the mainstream. In fact, NBC is planning to use the 08 Olympics as a "billion-dollar new media research test bed."

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Think Before You Blog

I recently had a call with a client about how to differentiate your company blog in the blogosphere. With the number of IT blogs popping up everyday, I think this is a very good question. Like most of the work we do for our clients, we are always trying to develop messages that differentiate our clients from their competitors. Depending on the client and the products and services they offer, this can be a simple or rather challenging exercise.

 

 

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How Much Does Research REALLY Matter?

Getting in on the Conversation

Future of Publications

What Can Google Earth Teach Us About PR?

In the Spirit of Giving