Better research for deeper insights
By starting with the right knowledge, we get your communications right the first time
A few of our resources
We invite you to check out these links to helpful websites.
Society of Competitive Intelligence Professionals (SCIP). Education and networking for professionals in the rapidly growing field of competitive intelligence.
Hoovers. A wide-ranging resource on companies, industries, and executives.
The 451 Group. Analysis of business IT innovation.
Morningstar. Mutual funds, stocks, and more.
Wall Street Executive Library. Links to over 1,000 content rich resources.
ClickZ Network. Interactive marketing news, commentary, advice, research, and more.
Too much information and too little time to analyze it: that's the problem faced by most firms today. With fast-moving markets, multiple customer channels, thousands of publications, and millions of websites and blogs, how do you make sense of it all?
You don't have to. Merritt Group does it for you. We uncover the truth about where you and your competitors stand in terms of market impact and perception. In order to help you figure out the right positioning and messaging, we conduct in-depth research to:
- Assess the competitive landscape.
- Analyze the market and category.
- Understand the customer problem through segmentation of buyers.
- Determine how key influencers like media, analysts and bloggers are covering your space.
As Don Stacks says in his Primer of Public Relations Research*, "What is important is that you…have a research strategy in place that (1) has been pretested, (2) takes account of the relationships between tactical strategies and tactical outcomes, and (3) continually monitors progress toward the goal with an eye toward in-campaign tactical corrections."
Once we know where you stand, our next step is coming up with a strategy to help you seize the high ground.
*Guildford Press, 2002