Execution is everything
Our aggressive communications programs get results—and not only when you have big news
Once the research is complete and your strategy is set, Merritt Group determines specific programs to help you meet your goals. While many agencies tend to overspend time on strategy, Merritt Group strikes the right balance. Right out of the gate, we begin moving the needle for our clients. Our wide range of PR programs may include:
- Influencer relations:
- Traditional print and broadcast media. You'll want a presence in the publications that reach your target customer. Whether it's a financial, national, consumer, technology or vertical publication or a TV/radio outlet, Merritt Group has the relationships to drive meaningful coverage for you.
- New media. Whether it's business-to-business (B2B), business-to-consumer (B2C), or customer-to-customer (C2C), Merritt Group can help you navigate the emerging new media landscape. We understand the growing influence of podcasts, blogs, video, and social media like Facebook. Most importantly, we know how new media intersects to reach your target customers. We've produced dozens of podcasts and helped our clients engage in blog relations. With blogs it's a two-way conversation, which gets tricky, but you definitely want to participate. If you don't, they may talk about you anyway! We'll help ensure your company isn't sitting on the sidelines.
- Executive and thought leadership. From placing Q&A/profile opportunities for your executives to setting up a panel at a key event to securing a bylined article or column on a market-moving topic, Merritt Group goes beyond just traditional media relations tactics to elevate your awareness in your target market.
Other Merritt Group programs can be found on our services page.
By the way, it's relatively easy to get press when you have a product launch or other big announcement. But what about the times in between? Merritt Group knows the key influencers and follows what they write about, so we come up with relevant story lines that tie your message into key trends and issues that cite you as a source. We call this "enterprising media."
Once your execution is under way, you'll start getting feedback from the marketplace. But how do you know your communications programs are working? Next step: measurement.
