In-House Professional Expertise

Merritt Digital Services brings together a team of experienced digital and social media strategists and tacticians under one roof. Our strategists, writers and interactive designers work directly with our clients’ communications and web development staff to ensure that all campaigns align with existing marketing and public relations programs.

We offer a comprehensive set of digital and new media services including:

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Blogger Relations

Bloggers have emerged as the front-line journalists of the new media landscape. An influential blogger can have an audience that rivals that of a top national daily newspaper. Understanding how to work with these web 2.0 opinion leaders can result in high-profile exposure for your organization. Gaining their respect often determines the tone of that exposure. Over the years, Merritt has built solid working relationships with journalists and analysts that now rank among some of the most influential bloggers. We leverage these relationships, along with our deep understanding of blogosphere dynamics, to give our clients a voice in this rapidly evolving medium.

Corporate Blog Development and Promotion

A corporate blog is one of the best ways to give your organization a voice in the web 2.0 discussion and establish thought leadership in the new media landscape. Whether we create a blog on your corporate web site or build a customized CSS template on Wordpress, Typepad or another popular blog platform, our Digital Services team are experts in helping you establish and gain recognition for your corporate blog.

Social Media Press Release (SMR) Development and Distribution

Since SHIFT Communications introduced one of the first SMR templates, organizations have been rethinking the traditional press release as the only vehicle for news distribution. Our interactive designers will build an SMR that ties together your news, video and interactive content into a search engine-optimized social media distribution tool that’s ideally suited for bloggers and online journalists contending with real-time news cycles as well as for customers, partners and prospects who are also consumers of your company’s latest news.

Audio and Video Podcast Production and Online Video Campaigns

User-generated online video sites like YouTube, Soapbox and Vimeo are no longer just for teenagers who want to make a name for themselves. These platforms provide a powerful distribution channel for video content produced by Fortune 500 companies. Merritt Digital Services will work with your marketing team to concept, produce and edit a professional quality audio or video podcast series for distribution on your corporate web site, through iTunes and across online video platforms. We have experience building customized YouTube channels and executing viral video campaigns that engage viewers in an interactive online forum.

Web Site and Micro Site Development

Whether you need a redesign of your existing web site or want to establish a purpose-built, informative micro site, Merritt’s web designers deliver the framework and content required for an engaging online experience. Our writers work closely with clients to create compelling web content that incorporates brand messaging and positioning. Our highly skilled web developers build sites that comply with modern web standards and perform as expected across all browsers and platforms.

Social Network Presence Management and Social Outreach Campaigns

Social networking platforms like Facebook, LinkedIn and Ning offer organizations another channel through which to connect with key audiences, distribute informative content and reinforce the corporate brand. Merritt Digital Services knows how to determine the right platform for your organization and the best way to establish a presence to meet campaign goals.

Search Engine Optimization (SEO) and Search Marketing

SEO and Search Marketing are core components of many modern marketing strategies; but unless you understand the intricacies of how it all works, the results can be discouraging. Merritt’s digital experts will work with you to ensure that your site and content are optimized for search engine ranking. We’ll work with your marketing teams to create and measure a successful Google Adwords campaign that will boost traffic to your site and drive business.

eBook Authoring and Design

The web 2.0 evolution of a traditional white paper, eBooks are designed to present information in a condensed, easy-to-read and visually appealing format. eBooks are a great way to re-purpose existing content to create new digital assets that supplement your web site or micro site. Merritt’s interactive designers will create an attractive visual layout, while our writers will condense existing content or create new copy that engages and informs the reader.

Twitter and Micro Blog Campaigns

One of the more recent web 2.0 phenomenon to reach critical mass, Twitter is a platform that allows individuals and organizations to communicate messages in 160 characters or less. Twitter provides a dynamic channel to rapidly disseminate news and perspective in real-time. Merritt’s digital experts use Twitter for product launches, trade show support and many thought leadership campaigns.

Online Ad Campaign Management, Design and Media Buying

Print ads no longer have the impact the once did which is why many niche publications and trade journals are struggling to stay afloat while shifting to a new business model. Online advertising offers organizations a variety of options for reaching target audiences with customized, interactive ads. Our digital strategists and interactive designers will work together to create campaigns that push the limits of online advertising to attract attention and trigger the desired response among target audiences.

Email Marketing and Email Newsletters

Email marketing campaigns, like direct mail, are only effective if the message is compelling and the delivery is effective. The same is true for email newsletters. Merritt’s Digital Services team creates attractive email marketing and email newsletter templates that maintain their integrity across a variety of email and web mail platforms. Backed by in-depth measurement and analysis tools, our email marketing and e-newsletter campaigns provide clients with cost effective tools to distribute information and offers to their target audiences.

Custom Widget and Social Network Application Development

A custom branded desktop or web widget or an innovative social network application can be a fantastic viral marketing channel. Whether you want to push out information about an upcoming corporate event or provide a simple, fun and creative way for customers to interact with your brand, Merritt’s interactive designers have the skills to create virtually any type of widget for iGoogle, Facebook and many other platforms.

For more information about these and any other digital services provided by Merritt Group, please contact Jayson Schkloven at schkloven@merrittgrp.com or 703-390-1529.