Whether you need one or all of our services, we deliver excellence
It’s easier to have one PR firm handle all your needs, but what if the firm is lacking in certain areas? Not a problem with Merritt. We’re fully staffed with experts ready to provide these comprehensive services:
Market intelligence
- Perception audits
- Customer and market segmentation
- Customer needs assessments
- Satisfaction surveys
- Trend analysis
Strategy and positioning
- Corporate/product differentiation
- Positioning strategies
- Messaging counsel
Public relations programs
- Communications strategies for press, analysts, investors, other external audiences and employees
- Traditional media relations, including:
- National print and broadcast media
- Business and financial press
- Consumer media
- Trade press
- Vertical outlets in sectors such as government, healthcare, financial services, legal, and education
- New media relations, including:
- New media assessment
- Web 2.0 site and media room implementation
- Blog relations programs
- Podcast development
- Social network presence management
- Results-driven PR programs:
- Product reviews
- Industry analyst relations
- Executive leadership programs
- Thought leadership campaigns
- Crisis communications
- Tradeshow programs
- Event planning
- Speaking programs
- Awards programs
- Media and speaker training
Customer advocacy
- Customer reference programs for media/analyst relations, marketing, investor relations, and sales and product development
- Case studies, award submissions, events
- Customer councils
PR Measurement
- Share of voice
- Prominence
- Tone
- Outlet type
- Weighted prominence
- Message pull-through
- Spokesperson/analyst tracking
- Circulation reach
- Blog tracking
What makes our comprehensive services so effective? Discover our deep industry expertise and insight-driven approach.
